When we were approached to produce a video commemorating the 40 years of SARU group of institutions we insisted it be done as a musical to cash-in the emotions the brand has strongly built. We decided to capture original actions instead of scripting an enactment. At that point, it became a Brand film rather than a routine AV.

We introduced the idea of an alumni cherishing the long lasting memories and the institution on one hand and made students and teachers do what they do on a regular basis and captured them vividly. This brought the best in them and filled the screen with real emotions.

The lyrics and screenplay were constructed consciously to deliver some connection to the viewers rather than unrealistic tall claims. The musical approach helped combine the audio visual appeal.